The most efficient output comes from a monthly production plan. All monthly plans get a dedicated content producer on the account, so that the same person gets to know your business and marketing needs inside out. They review advert performance metrics with you, analyse what works best, and continuously fine-tune the content production style.
Included: 1 actor session per month, filming, setup, props, stock, ai tools, production, and editing costs are included for all regular videos. 1 actor session, studio shoot and no-fee locations (e.g. beaches, parks, streets, homes, etc); easily available scene props or decoration items. Most clients find that everything they require is included, and the package price is all they pay. Occasionally when specific additional content is required then those costs can be included in the month. As a guideline, each additional actor or video is approx $100 per video including the actor.
Excluded: Courier costs to get physical products to our offices in Durban, South Africa; Specific set locations requiring a venue fee; Additional videos requiring more actors fees. Shoots with multiple actors or specific casting requirements, special stage setups or fee-based venue hire; bought in props. On these occasions, the costs are included to the month’s billing cycle (can be estimated upfront). As a guideline, additional actors or videos are around $100.
One off projects
Small shoots
Video re-edits
LogoBuilds
Good for:
Budget shoots
Simple projects
Rate R750/hr ($40)
Bigger projects
Short adverts
Social media post
Corporate videos
Good for:
Corporates
Medium projects
Rate R685/hr ($36)
Monthly production
Continuous content
Allocated resource
50hrs min
Good for:
Business growth
Brand building
Rate R500/hr ($26)
Monthly production
Continuous content
Fulltime resource
180hrs min
Good for:
Business growth
Team integration
Rate R445/hr ($23)
Of course final rates vary from client to client depending on complexity are the productions, requirement of quality and performance, budget constraints, difficulty to physically put into a creative context, etc.
Until more detailed discussions take place, we put a placeholder number on the table, knowing it could move up or down. But it’s a good starting point and way to gather requirements.
Nobody starts a new relationship without testing things first. So we start off with small projects and if mutually successful, grow from there.
Naturally, longer term involvement allows better business insights, knowledge, and marketing team integration, which yields ever increasing production performance. See monthly plans for more.