VIDEO DEMANDED
Whilst product still images are a necessity for stylish adverts, when it comes to promoting a product, it’s got to be done with video. Viewer attention spans are too short to figure out by themselves what a product is all about. They need it silver-plattered.
What kind of product video suits your product? Sometimes simply showcasing stylised product shots taken from good angles will work, other times the product must be placed into lifestyle context, or perhaps shown as an unboxing video into a user review.
